Autumn Fashion Retail Pop up

Our brand activation agency concept focused around the idea of designing spaces within spaces. Creating a trio of pods on alternating levels that link together, whilst maintaining their own cosy atmosphere of warmth, comfort and safety.

The overarching concept was designed to create an emotive response: whereby the audience feels drawn to want to be within the space. The overall design is circular in nature. Two columns with a crossbar were set in the centre of the set. The main feature is a floating spiral staircase. The ‘floating staircase’ is a conceptual structure, linking the pod together, whilst defining each space, as it spirals downwards across the footprint. The structure will also serve to create a unique intimacy for each pod; an out of reach tree top level, a middle ground low roof space, and the ground floor room. The modern treehouse is an attractive hideaway concept; high up and out of reach from worldly worries. Using this as the inspiration for the top pod, a lightweight rattan swing chair was hung from the crossbar at the top of the staircase, as a cosy lockout – the treetop hideaway. Positioned on a small platform, our mid-level, by the fire-side, was designed as a cosy, warm space, set beside a glowing fireplace. On another riser, we positioned a LED log burner against a wall segment of 3D log ends. Piles of wooden logs with wooden crates for displaying product around. A warm cosy space, a mannequin snuggled into a soft seat, accessorized with scandic furniture, throws, faux fur rugs. On the lower level the design, staying grounded, is the most open of the scenes, which is counteracted by a display of tall Pampas grass, wooden crates and wooden stands to display products. We styled this area with faux fur rugs, matching cushions; plus one standing and one sitting mannequin.