Brand & Product Activations
Boo Productions are experts in experiential marketing and promotional staffing with vast experience in designing and producing memorable events for both adults and children. We love designing and producing creative marketing campaigns and brand activations; especially those with a twist to make your brand stand out.
As a creative agency with its own set build workshop, trained actors, and rehearsal rooms, we can provide event marketing campaigns that benefit from bespoke pop-up builds as well as a team of talented actors, who are just incredible at engaging your target audience face to face.
Our event marketing services include concept design, pop up set builds, event management and versatile, high-end staffing. If you are looking for visual brand impact and a top squad of highly motivated staff with the personality to drive footfall into your activations; we have got you covered.
020 8542 1480
Fashion Brand Activations
Boo Productions create unforgettable fashion brand activations and events that connect brands with their audience. We provide experienced promotional models, brand ambassadors, event staff, venue hire, and full event production for fashion launches, runway shows, pop-up shops, retail activations, influencer events, and luxury brand experiences. From sourcing the perfect venue to managing production, staging, lighting, entertainment, and staffing, our team delivers seamless events from concept to completion. Our professional fashion models and event staff represent your brand with style, energy, and professionalism, ensuring every guest enjoys an exceptional experience. Whether you’re launching a new collection, hosting a VIP event, or creating an immersive brand activation, we tailor every detail to your objectives.
With creativity at the heart of everything we do, our team combines fresh ideas, experienced models and event staff, inspiring venues, and expert event production to create distinctive fashion brand activations. Every event is tailored to showcase your brand, captivate your audience, and deliver unforgettable experiences that drive engagement and elevate your brand presence.
Product Launch
We delivered a last-minute brand activation for Blank Street to launch their new product, The Sleeve, creating a bold and tactile environment that translated the product’s distinctive design into an immersive physical space. Working to an accelerated timeline, our team designed and produced a bespoke set that mirrored the sleeve’s signature puffy texture. A custom-printed fabric was developed and upholstered across a sculptural backdrop, giving the installation a soft, dimensional look that instantly captured attention and created a highly shareable influencer moment.
The activation featured illuminated floating shelves to hero the product, branded plinths for display, and a custom counter and bar designed to host a curated influencer breakfast event. The set balanced strong visual merchandising with practical hospitality elements, encouraging content creation and organic social amplification.
Following the initial launch, the concept was adapted and installed for a activation at Universal Studios linked to Fashion Week and re-imagined as a retail pop-up experience at the Strand Blank Street Coffee store. The result was a cohesive experiential marketing campaign that blended retail theatre, influencer engagement, and pop-up design to drive brand visibility.
Coffee Bar Pop Up Activation
As part of Grind Coffee’s Summer of Snoopy campaign, we were commissioned to design and build a playful Puppuccino Bar – a pop-up experience dedicated entirely to dogs. The brief was to create something eye-catching, joyful, and fully bespoke, while working seamlessly within Grind’s existing Shoreditch café.
We transformed a section of the café into a vibrant, made-to-measure pop-up, carefully integrating a freestanding shop structure complete with its own shopfront built directly into the space. The exterior of the building was repainted to complement the campaign palette, while the windows were fully branded to stop passers-by in their tracks and clearly signal that something special was happening inside. Internally, the layout allowed space for Puppuccino servers, product display, and branded merchandise, ensuring smooth service while maintaining a strong visual impact. Every detail was considered, from the finishes and colour choices to the scale and flow of the build, creating an immersive environment that felt fun, premium, and unmistakably Grind.
The result was a high-energy, dog-friendly experience that celebrated the Summer of Snoopy, delighted customers, and their four-legged friends, and brought the campaign to life in a memorable, share-worthy way.
Consumer Engagement Activation
Hype Dish Live was a vibrant, immersive food experience we created for Time Out and Uber Eats, celebrating the rich culinary diversity of East London. Hosted at the iconic Peckham Arches, the activation brought together a curated lineup of local food vendors, each available on Uber Eats, offering the public the chance to explore multiple cuisines under one roof.
Designed with both brand impact and user experience in mind, the event featured fully bespoke, branded food market stalls, all conceptualised and built by the Boo Productions Fabrication team to reflect Uber Eats’ bold identity. The venue itself was transformed through cohesive styling, signage, and atmospheric décor, creating a highly shareable environment ideal for social engagement and digital amplification. Members of the public and invited guests had timed-entry tickets, allowing controlled access to the space and the freedom to sample dishes from any vendor during their session. This format encouraged discovery while showcasing the breadth of restaurants available on Uber Eats.
Hype Dish Live successfully blended experiential marketing, food culture, and brand storytelling, driving awareness, footfall, and meaningful connections between consumers and local restaurants.
Brand Activation
Boo Productions created an unforgettable brand activation for Blank Street’s Strawberry Shortbread spring promotion, bringing a touch of whimsy and fun to the heart of London.
The centrepiece was an eye-catching giant strawberry installation placed in the flagship Regent Street Shop window, drawing curious crowds from all around. But the real star of the show was the massive rotating plinth, showcasing a spectacular 2-meter strawberry shortcake that spun in the spotlight, allowing every angle of this delicious masterpiece to be admired. To draw the excitement beyond the storefront, Boo Productions constructed a giant cake slice, which was wheeled around Central London by two actors dressed as Blank Street delivery team members. The dynamic duo brought the cake slice to life, interacting with the public and creating an immersive experience that left passersby in awe. This activation was more than just a promotional stunt; it was a celebration of creativity, deliciousness, and community engagement.
The blend of interactive elements, larger-than-life installations, and vibrant performances perfectly embodied Blank Street’s fun and accessible brand personality. This campaign was a huge hit, capturing the public’s attention and sparking conversations across social media, which helped Blank Street build even more buzz and excitement around the promotion.
Guerrilla Activation
We recently executed a high-impact guerrilla activation for Grind that brought the brand’s signature pink aesthetic and bold energy directly to the streets. The centerpiece of the campaign was a striking, pink-wrapped fridge customised to turn heads paired with a bespoke lightbox that amplified brand presence even in broad daylight. Designed for mobility and maximum impact, our activation team transported the setup to several iconic city locations, creating pop-up moments that felt spontaneous yet polished.
At each stop, the team swiftly assembled the fridge and lightbox, drawing curious onlookers with the vibrant visuals and the irresistible offer of free chilled Grind canned coffee. The cold brews were distributed on the spot, perfectly timed for the summer heat and city buzz, giving passersby a refreshing taste of Grind’s quality and character. The pink fridge became an instant social media magnet, with people snapping photos and sharing the experience online. This nimble, high-energy activation was designed to surprise, delight, and refresh city dwellers while driving brand awareness and product trial. It reflected Grind’s disruptive spirit, elevating everyday environments into branded experiences unmissable, shareable, and authentically Grind.
Shopping Centre Entertainment
Draw a crowd into your shopping centre by putting on seasonal shows that engage your audience and reflect your brand values.
We brought a burst of energy and excitement to a London Designer Outlet with a dynamic superhero-themed retail activation designed to boost footfall and engage families over the holiday period. Transforming the centre into a vibrant, comic book-inspired world, we created an immersive experience where young heroes-in-training could test their skills and save the day. The activation featured a series of interactive zones, including superhero trials, obstacle courses, high-energy races, and themed games that encouraged participation and friendly competition. Children were invited to don capes and masks and take part in fun physical challenges, all while collecting clues for a centre-wide treasure hunt that led them to hidden Easter treats.
We managed every element, from concept creation, costume design to prop building and on-site coordination. Each zone was crafted with bold visuals and engaging storytelling to ensure an unforgettable experience that captivated visitors and encouraged repeat footfall throughout the holiday break. The activation not only delivered increased visitor numbers but also created a buzz on social media and brought families together for a memorable and heroic holiday adventure. At Boo Productions, we turn shopping centres into places where imagination comes to life and every visitor becomes part of the story.
Impactful Installations
With our years of set design, set build and prop making experience, the Boo Production House can bring exceptional value to your experiential marketing campaigns. We also adore visitors, so do pop down to SW19 and meet our team of artists and makers who never cease to amaze with their exceptional creativity and ability to bring to life a client’s brief.
We have created full scale immersive sets for retail activations, for film premiers, for themed events and shows. The brief for brand launches is often to GO BIG, which we love. Creating a giant branded armchair and soda can for Zapp Delivery was a lot of fun. Our team was carving giant popcorn pieces for days!
For the Liv Golf Tournament we created theming for the STEM area as well as an impressive giant android head on a tall plinth, which drew a lot of attention from passers-by and from the international press.
One of our favourites was the brief for a cosy Hygge retail installation at Crawley County Mall with floating stairs and hanging basket seat. This pop-up installation build created beautiful opportunities for retailers to showcase their products.
Promotional Staffing
As a global event production and event promotion company, we offer many different and exciting opportunities for our awesome team of performers, actors, promoters, and event managers. These opportunities attract and retain a large crowd of talent that is in turn available to make your brand promotions stand out.
Having worked extensively in recent years in the US we also have a little black book brimming with international talent. For international event campaigns we mostly fly out a Boo event manager and then use trusted local talent to support us. However, there are occasions where our UK talent is exactly what’s called for and our actors and performers are used to working all over the globe.
Events and activations are written and rehearsed at our studios in SW19 where we are fortunate to have our own costume design studio, brimming with costumes for hire and where bespoke costumes, and mascot costumes, for specific marketing events are created.
Our team are experienced, well briefed and very well rewarded, which is why we know you can trust us to deliver exactly what you need for your marketing campaign. Be it sampling or collecting data from potential clients at a trade fair, or dressing up to host an eye catching competition in a shopping centre.
What our client’s say
We have been working with Boo Productions for several years now and they have helped us to bring an added dimension to our offering at the London Designer Outlet. We have used them as a lively and engaging promotional team, advertising our fabulous home delivery service, driving uploads of online services and increasing followers on our social media accounts. We gave also had them bring energy and entertainment to our diverse community, across a range of seasonal entertainment packages such as bespoke mini pantos, spring wildlife activities and a summer dance squad that had young and old cutting some shapes in retail square.
They offer us a full-scale production service that includes putting together proposals based on our themes, casting and rehearsing their talented actor teams and designing and making intricate theatrical costumes and stunning sets, photo opportunities and props.
We recommend Boo Productions services if you want to add impact to your promotional campaigns or add some unique sparkle to your shopping centre, in the form of roving entertainment or well-crafted shows created just for you and your customers. A proactive and dedicated team, who will help you achieve your goals and make your space one that the community gravitates towards
Michelle D’vaz – Plant
Head of Marketing – London Designer Outlet
Experiential Travel Activation
We brought festive magic to life with an immersive Christmas Market Pop-Up activation created in partnership with Time Out and for British Airways. Designed to inspire travel to Europe’s most enchanting Christmas destinations, the experience transported guests to the heart of the continent’s holiday traditions without leaving London.
Each corner of the event highlighted a different European city, offering immersive cultural experiences. In Cologne, visitors decorated gingerbread and festive baubles, capturing the warmth of a traditional German Christmas market. Krakow came to life through hands-on Szopka nativity workshops, celebrating the city’s unique folk-art tradition. A mysterious Prague fortune teller offered glimpses into guests’ futures, evoking the city’s gothic charm and rich storytelling heritage. Meanwhile, Salzburg delivered a delightfully eerie twist with a Krampus grotto, thrilling visitors with tales of Alpine folklore.
The activation not only provided an engaging holiday experience but also highlighted the magic of European Christmas travel creating a memorable journey that encouraged guests to explore these destinations with British Airways during the holiday season.
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Address
Boo Productions Ltd
Studio C, 23 Lombard Road,
Wimbledon,
London SW19 3TZ
Phone
020 8542 1480
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Some Of Our Event Clients
